Bucherer is based in Lucerne, Switzerland. Its history and development trajectory has been inseparable from its founder Carl Friedrich Bucherer for more than 100 years. Carl Friedrich Bucherer’s vision is very ambitious. The timepiece he created keeps pace with the times, and the combination of noble style and aesthetic design is particularly outstanding. To this day, the Bucherer brand still adheres to the founder’s philosophy and presents it to the world. The essence of timepiece craftsmanship.
Those who have visited Switzerland are no strangers to the top watch brand Carl F. Bucherer, founded in 1919. Visiting boutiques of Bucherer is often one of the important attractions of tour groups. The brand’s founder opened his first boutique in Lucerne, Lucerne as early as 1888, and his watch and jewellery reputation quickly swept across Germany’s high society. And won the ‘BUCHERER famous shop’ emblem symbolizing the royal watchmaking experts at the time. The watchmakers of Bucherer have always made jewellery watches for European royalty and aristocracy, thus enjoying the reputation of ‘Royal Watchmaker’. An antique platinum diamond female watch from the 1960s was worth 50,000 Swiss francs at the time, and even a European castle could be purchased.
The famous watchmaker
He is the only watchmaker in central Switzerland and is one of the few century-old family-run brands in Switzerland. Baucher Lay adheres to the fine tradition of traditional watchmaking, with the manufacturing ability of professional timepieces and ingenious jewellery setting technology, no matter the detailed design, the selection of superior materials, or even the man-made setting of each top diamond forever, deeply It reveals that Bucherer’s enthusiasm and outstanding craftsmanship for jewelry and watches have been recognized by customers in the global market and internationally. In 2004, to commemorate the special birthday of the 72nd birthday of Queen Sirikit of Thailand, the Thai government held a ‘Queen Charity Fund Fundraising Party’. At the same time, Thailand is preparing to present a unique and unique gift to the Queen. After much consideration, they chose Carl. F. Bucherer to design an ‘Arika Queen of Thailand’ for the Queen. This is the only one in the world, made for the Queen of Thailand. In the selection and setting of gems, the designer spent a lot of thought. The watch is made of 18K white gold and is set with 354 VVS diamonds (total 7.49 carats) and 282 first-class rubies (total 7.26 carats). The two rubies of the case are from dark to light. The surface and the strap are inlaid with two colors of rubies and matched with sparkling diamonds. They cleverly create a stunning three-dimensional impression, graceful and luxurious. Each gem is set by hand, and this watch is worth more than RMB 2,000,000.
Inspired by this, Bucherer glory launched the Alacria Royal ‘Royal’ series. The four styles are based on sapphire, ruby and orange gems, as well as very rare emeralds. The 18K white gold case is set with 606 top Wesselton VVS diamonds and natural first-class gems, and full-hand diamond setting. The four Alacria Royals embody the century-old watchmaking and traditional jewellery craftsmanship of Bucherer. They are famous for their natural style and emperor style, and their prices start at 14.80 million yuan. They are definitely collectibles. Each production is limited to 25 pieces, witnessing the watch factory’s accomplishments to a higher level, dazzling and rare, and proud of their peers.
Alacria Royal Jewellery Collection
The prices are: sapphire / orange gem: about 1.48 million yuan
Emerald: about 2.6 million yuan
Ruby: about 1.73 million RMB