March 2014: The Swiss national football team will be wearing a special edition of the Plavio ScubaTec diving watch worn by Swiss watchmaker Bucherer Bucherer for the World Cup in Brazil.

 In the summer of 2014, the 20th Football World Cup will open in Brazil. At that time, the eyes of the world will gather at this grand event. The whole of Switzerland is looking forward to watching the wonderful performance of the national team. With a record of four wins and one draw in the qualifying round, the national team headed for Brazil. For this World Cup, Bucherer created a timepiece that highlights the strength of the Swiss national team and the great commitment of the brand.

 Swiss football goalkeeper and Bucherer brand ambassador Diego Benaglio (left) and Bucherer CEO Sascha Moeri

 In addition, the cooperation between the Swiss National Football Association and Bucherer also reflects the close relationship between the Swiss watchmaker and the motherland. This shows that the two sides share common values: determination, tradition, vision and charisma, all of which cover the purpose of this new cooperation model. The special edition of the Plavio ScubaTec dive watch comes in the colors of the Swiss Football Association. On a black background, red is particularly eye-catching, and the high-profile watch design is designed to serve as a source of inspiration for the team and its coach throughout the game. Speaking about the idea behind this special edition watch, Sabre Baucherei CEO Sascha Moeri said, ‘This special edition of the Plavi ScubaTec diving watch is a source of passion and enthusiasm that will inspire athletes to perform well. It shows the power of will, and we believe that it can inspire the Swiss national team to stick to the road of success with its tenacious personality and determination to win. ‘At the end of May, about 40 national teams including players, coaches and staff Members will gather in the small town of Weggis in central Switzerland for final preparations before the World Cup. At that time, Bucherer will present them with a special edition of the Plavi ScubaTec diving watch.

[November 10, 2016—Tokyo, Japan] Jaquet Droz announced that the brand’s boutique in Nicolas G. Hayek Center has been renovated and has reopened .

   Today, Jacques Drosin invites guests to its renovated brand space to explore its masterpieces of watches and clocks. Mr. Marc Aellen, Jacodro’s global vice president and sales director, and the president of Swatch Group Japan, and Christophe Savioz, the representative director, attended the opening ceremony and were invited to Boutique opening ribbon cutting. To celebrate this event, many guests and VIP reporters were invited to participate in two extraordinary evenings on November 10th and 11th to explore the wonderful world of Jacques Droe. On the occasion of the opening ceremony, Jacques Delo specially arranged an artist in the art workshop to show the public the exquisite miniature painting process of the dial.

   Nicholas Hayek Center is the temple of high-end watches in Tokyo, located in the heart of Ginza’s high-end business district that combines tradition and innovation. The exterior wall of this building is covered with green plants and extends from the roof to the ground, forming a sharp contrast with the surrounding buildings. There are seven major Breguet, Blancpain, Glashütte Original, Jaquet Droz, Omega, Longines and Swatch Brand boutique. The hydraulic elevator leads visitors directly from the ground floor to the exclusive exhibition halls of each brand. The building also has a three-story after-sales service area.

   The boutique area is 60 square meters, and the two brands coexist harmoniously: the Jacques Dro area on the left, the simple design style blends black, gray and silver; the Glashudi area on the right, dark oak and beige enamel Combined to create an elegant and open environment. Each brand adopts an elegant minimalist style, creating a warm, friendly and homely atmosphere.
   Founded in 1738, Jacques Dro has unremittingly inherited the pioneering spirit and legendary history of the brand’s founders for three centuries, and has introduced ingenious series of works with superb craftsmanship. Veteran connoisseurs are amazed by the automatic doll models and the limited edition works of the brand art workshop. In a refined and elegant environment, customers can appreciate the brand’s series of works, and enjoy meticulous and thoughtful unique services. Jacques de Lo provides personalized dial customization services to demanding customers, paying tribute to the brand’s long-established art workshop tradition.
  The Meteorite Date Grand Second Hand (Grande Seconde Quantième Meteorite) will also be displayed in the shop, symbolizing the development of the brand in Japan. This unique Meteorite watch will live up to expectations and meet the expectations of those who wish to combine superb watchmaking with the infinite possibilities of the mysterious universe.
Boutique Information:
Address: Nicholas Hayek Center, 7-9-18 Ginza, Chuo, Tokyo 104-8188
Phone: 03-6254-7288
Opening hours: 11:00 am to 8:00 pm (Monday to Saturday); 11:00 am to 7:00 pm (Sunday and public holidays)