Shanghai, April 3, Rolex invites you to visit the Oyster Perpetual Cosmograph Daytona Watch Exhibition to unveil the story behind this legendary watch. This special exhibition aims to celebrate the design inspiration that inspired this classic watch: a love for speed and motorsport.
Rolex Daytona 2018 Exhibition_ © Rolex
The Rolex Daytona series exhibition will be presented exclusively in the ‘Rolex World’ in Shanghai from April 3, 2018 to April 15, 2018.
This exhibition features a series of interactive displays that trace the origin and evolution of the cosmological Daytona. The Cosmograph Daytona watch is named after the speed capital of Florida, USA, and is loved by racing masters, racing enthusiasts and watch fans in the world.
One place, one watch, one legend
Rolex Daytona 2018 Exhibition_ © Rolex
The Cosmograph Daytona was born in 1963. It was specially designed for racing cars and soon lays great achievements in the racing world with its reliable and outstanding performance. In the name of ‘DAYTONA’, this watch is now among the classic watches, becoming a world-renowned and popular chronograph watch.
‘Dittona’ is an evocative name that has created its own legend before it has inextricably linked with Rolex’s classic models. This legend is made possible by countless land speed records, super-powered engines, dune racing and bold racing feats.
Daytona-the speed capital of the world
It all started in Daytona Beach, Florida, USA in the early twentieth century. This vast, hard and sandy area, with straight and flat terrain and a length of more than 35 kilometers (22 miles), has become a legendary land for conquering speed and the rise of motorsport. From 1903 to 1935, 14 world land speed records were created there. The natural track of Daytona Beach is extraordinary, attracting car pioneers from Europe and the United States to meet here, driving the most powerful car at that time.
Motorsport made Daytona Beach famous all over the world, and soon won the reputation of ‘the world’s speed capital’. In March 1935, British driver Malcolm Campbell drove the famous Bluebird, setting an average speed record of 445 kilometers per hour (276 miles per hour) at Daytona Beach. Just a few months later, he broke the limit of 300 miles per hour in Bonneville Salt Flats, Utah, setting a new world land speed record. The famous ‘king of speed’ has been wearing Rolex Oyster since the early 1930s.
The racing tradition continued at Daytona Beach until the late 1950s, and continued at the specially built Daytona International Circuit. The circuit opened in 1959 and is one of the first super-tracks in the world. Every year, this huge three-ellipse track hosts racing events, just like the Daytona 500 and Rolex Daytona 24 Hours. The track is 4 kilometers in length, with corners of 31 degrees. Experienced drivers consider the latter to be one of the world’s toughest races. The Rolex Daytona 24 Hours is equivalent to the Le Mans 24 Hours in the United States.
The Daytona International Circuit has a glorious history. The Rolex Chronograph Cosmograph Daytona, born in 1963, is named after it. This chronograph is extremely innovative, and its functions are extremely easy to identify because of the contrast between the chronograph and the speedometer. The speedometer is moved from the surface to the periphery of the outer ring. The sporty appearance is due to careful consideration of functionality, intended to meet the needs of the wearer, making this watch the best tool for timing and speed measurement on the track.
Continue the legend
For half a century, the cosmograph Daytona has created its own legend. By the mid-1960s, it had become Daytona’s 24-hour endurance championship prize. The event began in 1962 and was renamed the Rolex Daytona 24 Hours in 1992. Every January, drivers flock to this race. Many of the world’s best endurance racers believe that Rolex Dayton is still the highest honor.
In 2013, driver Scott Pruett and his team won for the fifth time. A few days before winning the bid, he said, ‘Everything is for this watch.’ Today, the race that kicks off the American racing season is often referred to simply as the ‘Rolex Race’, thanks to this prestigious prize.
The cosmograph Daytona is also a timepiece for the Le Mans 24-hour endurance race and a watch worn by Rolex spokesperson Tom Kristensen. Chris Fujimori is the only driver to win the Le Mans 24 Hours for the ninth time. In 2013, Rolex became the main partner of Formula One, demonstrating the common pursuit of performance, innovation, precision and excellence, thus strengthening the connection with motorsport again.
The Cosmograph Daytona watch, like all other legends, retains a mystery for its success. Since the introduction of the newly designed self-winding style in 1988, the appeal of this Rolex chronograph watch has doubled, and its charm has continued unabated ever since. In 2000, Rolex equipped this watch with a new high-performance automatic movement. This movement is entirely designed and manufactured by Rolex. Its innovation is a symbol of Rolex’s watchmaking knowledge and professional craftsmanship, setting a new standard for chronographs in terms of ruggedness, reliability and precision.
Fifty years after the cosmograph Daytona was introduced, it continued to evolve. Rolex has never changed its approach: it strives to design and manufacture the ideal chronograph watch to meet the brand’s philosophy of perfection. In addition, legends often surpass their creators and continue.