On May 29, 2013, Shanghai Montblanc, a top international luxury brand, opened its new boutique in Shangjia Center, Hongqiao, a new landmark of Chinese fashion. In the opening ceremony on the night of ‘Starry Art and Bright Night’, Montblanc’s brand spokesperson, Hollywood superstar Nicholas Cage and well-known Hollywood actress Maggie Q, as well as popular Asian actress Wu Qilong and famous Chinese actress Ma Su Shuangshuang Unveiled at the event, gathered with collectors who love Montblanc, and enjoyed a full range of Montblanc star classic automatic watches and the Montblanc ‘Cutting Edge’ avant-garde art project, which received the Montblanc hexagonal white star logo. Themed artwork.
Sustainability · Permanent——The Art Star World of Montblanc
This brand-new boutique called the Montblanc Art Museum is full of contemporary art. With an area of nearly 700 square meters, the brand-new Hongqiao Shangjia Center boutique has enough space to display Montblanc’s highly collectible classic products and the creative fruits of its unique artistic projects-as the world’s most active art sponsorship brand Montblanc is one of the works of young artists supported by Cutting Edge’s avant-garde art project. Unlike the past, which can only appreciate printed reproductions, this time the artwork featuring the Montblanc brand’s Mont Blanc hexagonal white star logo is presented in its original version. Twelve original authentic works by young artists from Italy, Germany, South Korea, Britain, Norway, Russia, and China have transformed Montblanc Hongqiao Shangjia Center boutique into an art hall.
Corresponding to it is the equally precious and rare Montblanc classic. The first-floor boutique area displays all handmade products in a blank style, showing Montblanc’s sophisticated and extraordinary value leather products; the first-floor collection area is jewelry, writing instruments and Montblanc Villeret watch series. Among them, Collector’s Wall is the most eye-catching-according to the time and series of production, Montblanc’s outstanding writing tools are placed, from the well-known art patron series, Dawenhao series to the giant series, all kinds of works in the collection industry have received hugely sought-after works. You can find it here; in this exhibition area, which is the collection of the classic works of Montblanc so far, there is the Montblanc Viller 1858 series from the Montblanc Villeret watch factory, which represents the pinnacle of high-end Swiss handmade watches Watches, the Nicholas Kies collection with Montblanc’s own movements; and the Montblanc Princess Grace collection from Montblanc in the high jewelry display area. With all these amazing timing tools, high jewelry and writing instruments, they proclaim the Montblanc brand’s ingenious craftsmanship and top-notch taste, which makes people willing to submit to the charm of Mont Blanc’s hexagonal white stars.
Authenticity · Natural——Full range of Montblanc Star Classic Automatic watches
Along with this event was the Montblanc Star Classic automatic watch, which received a lot of praise from the Geneva Haute Horlogerie Fair last year. The appearance of this watch has brought a fresh feeling to the contemporary watchmaking world’s blind pursuit of complexity and high-tech: roundness and elegance, size fit, and simple functional layout, outlined by extremely simple lines The wearer’s all-inclusive chest mounds, while extremely low-key, also have an unquestionable demeanor. Its return to classic elegance, it has become an outstanding representative of elegant watches in recent years. Surprisingly, this year Montblanc has added a companion to this classic men’s watch, forming a Montblanc star classic series pairing watch, so that delicate women who insist on reading and learning about aesthetics can also appreciate the simplicity of this classic watch beauty of.
In the elegant star series, every watch in rose gold, white gold or stainless steel is like a star shining. Watch connoisseurs can appreciate the MB4810 / 408 self-winding movement through the sapphire crystal case back. The beautifully decorated rotor and gold balance wheel are clearly visible. Men’s and women’s watches are available in stainless steel, intergold, gold, rose gold or diamonds, and are equipped with quartz or automatic movements. The various combinations of different materials and movements make the choice of watches richer, which not only makes the connoisseurs who appreciate the quaint classics deeply appreciate the inherent technical value of the watch, but also conveys the intimate and timeless affection to their partners.
Streamer • Bright Color——The Montblanc Stars Gather
The Montblanc brand, which has always been committed to creating exciting events, spared no effort to create surprises at the opening ceremony of the Hongqiao Shangjia Center boutique. Montblanc brand spokesperson, Hollywood superstar Nicholas Cage and Hollywood actress Maggie Q wear a Montblanc Viller 1858 series special edition pair watch, showing classic elegance; while the popular Asian actress Wu Qilong and the famous Chinese actor Ma Su, will The simple beauty of Montblanc’s star classic series is perfectly combined with fashion. Along with this star-studded arrival, there is also an ingenious shadow dance as the focal point to unveil the event. During the artist’s performance through light and shadow and body language, all guests present appreciated the Montblanc hexagonal white star logo. Deep meaning; the cultural and artistic conception of Montblanc; and the selfless love of Montblanc for art.