Star Chef Joël Robuchon Attends Blancpain’s New York Store Opening Ceremony

Blancpain, a fine watchmaking brand, celebrates the official opening of its New York store. The new store is located at 697 Fifth Avenue. The conference also invited internationally renowned chef and brand friend Joël Robuchon Participated in the event, accompanied by Mr. Alain Delamuraz, Blancpain’s global vice president and marketing director, visited the new store and reviewed the brand’s history and achievements.

Blancpain Global Vice President and Marketing Director Alain Delamuraz, internationally renowned chef and brand friend Joël Robuchon
   The friendship between Blancpain and this talented French chef is obvious to all. On the one hand, Blancpain’s new New York store opened. At the same time, the chef who had won 31 Michelin stars also took the opportunity to celebrate the event with Blancpain and opened a restaurant L’Atelier de Joël Robuchon nearby. As its latest stronghold outside Europe, Asia and North America. The new store’s sales area covers two floors, and the new design and decoration are refreshing, covering an area of ​​375 square meters.
   Many journalists and brand friends attending the event, led by Mr. Alain Delamuraz, visited the new store to learn more about Blancpain’s world. Later, the conversation between the brand and the legendary French chef focused on the core values ​​shared by the two, such as the pursuit of quality excellence, professional knowledge, exquisite touch and superb technology. Mr. Alain Delamuraz concluded by pointing out the common philosophy of the two: ‘Positive innovation is our traditional philosophy, which is exactly the same as Joel Lubson, and his technology and creation are constantly improving. We are determined to continue moving forward, Building a better future for the brand. ‘

Internationally renowned chef and brand friend Joël Robuchon
   On the other hand, the Michelin-starred chef also said that he and Blancpain shared the same philosophy, and when referring to the brand’s Fifty Fathoms series, the LeBrassus series and the Villeret classic series, he said: ‘I had the opportunity to visit In the Blancpain watchmaking workshop, I carefully observed the work of the watchmakers and saw their dedication to the work and devoted themselves to the craftsmanship. I understand that we, as chefs and watchmakers, work together to produce our works. Feel proud. ‘
   At the end of the event, Joel Lubson suddenly became interested and hung a Blancpain wall clock for the store. He proudly relocated the wall clock prize, symbolizing his deep connection to Blancpain’s LeBrassus watchmaking workshop, emphasizing ‘time is an important part of cooking’.
   For more than 30 years, Blancpain has established friendly relationships with celebrities who are skilled in culinary arts before the reputation of high-class cooking has gained today. The relationship between the Blancpain brand and Joel Lubson was established in 1989. At that time, he and Frédy Girardet and Paul Bocuse were nominated as ‘Chefsofthe Century’ by Gault & Millau. A special engraved watch was presented as a memorial to each of them. For many years, Blancpain watchmaking workshops have shared the same philosophy with internationally renowned chefs in pursuit of a better art of living.