Shanghai, April 25, 2019-Audemars Piguet, a Swiss watchmaker, brought together a distinguished guest in Shanghai to witness the release of the new CODE 11.59 series watch and celebrate the feast. Love each other grandly released 13 new CODE 11.59 series timepieces, writing a brand new page in the history of Audemars Piguet. This series includes 5 kinds of complicated functions, totally equipped with 6 self-produced movements, and once again stunning the world with exquisite craftsmanship and new ideas. The CODE 11.59 series is one of the most landmark works in the history of Audemars Piguet.
Audemars Piguet launches new CODE 11.59 series watch at Shanghai Expo Creative Show
The CODE 11.59 series explains Audemars Piguet’s “Challenge”, “Exclusive”, “Fearless” and “Evolving” brand DNA. As Ms. Jasmine Audemars, Chairman of the Audemars Piguet Board of Directors said, “At Audemars Piguet, we constantly challenge ourselves to The watchmaking process created the entire Xinjiang region. Adhering to the spirit of independence for more than a century, Audemars Piguet has unique historical heritage and professional knowledge, and fearlessly challenges the integration of precision technology and new ideas. Loyal to the historical heritage of the brand, Audemars Piguet inherits and reshapes The traditional way is constantly evolving and innovating. 11.59 means that the moment before tomorrow arrives, stand at a new starting point and surpass ourselves. ‘This is a contemporary change of classics. The CODE 11.59 series has given the classic round watches an avant-garde and contemporary change. At the same time, it also continues the historical heritage and design language of Audemars Piguet fine watchmaking.
Audemars Piguet CODE 11.59 series 13 new timepieces unveiled
Audemars Piguet CODE 11.59 Series Grand Launch Event
Audemars Piguet CODE 11.59 watch grand launch event watch exhibition area
To celebrate the release of the CODE 11.59 series, guests were invited to start a decoding tour at the Shanghai World Expo Creative Show. The three-sided giant LED screen creates an immersive look and feel, making guests feel like they are in the birthplace of Audemars Piguet (Vallée, Switzerland). de Joux). Through the smoky pine forest projected by guests, guests can experience the geography of the source of fine watchmaking in the illusion of ice, snow, pine forest and rocks. In the secret area of Rushan, a huge rock hides the CODE 11.59 series timepiece. As the rock lights up, the watches around it are revealed, reflecting the magnificent and quiet Ru Valley. At the banquet, a pair of dancers danced in a secret state, performing the transformation before tomorrow, and vividly interpreted today and tomorrow, from the process of being independent to approaching, and then blending with each other, making people invest in the philosophical thinking of present and future. in. The colorful and changing light and shadow on the scene are intricately interlaced, and its colors are inspired by the advertising campaign shot by Zak Van Biljon for the brand, which creatively presents the natural features of Rugu Valley in the form of infrared photography.
Audemars Piguet, Ms. Song Jia and Mr. Yang Youning witnessed the grand release of CODE 11.59 series (from left to right: Mr. Clifford Wong, General Manager of Audemars Piguet China, Ms. Peggy Hu, President of Audemars Piguet Greater China, Ms. Song Jia, Mr. Yang Youning (Yves Meylan, Chief Commercial Officer of Audemars Piguet)
At the scene, well-known actors Song Jia and Yang Youning also attended the dinner party and participated in the Audemars Piguet CODE 11.59 series launch event, which has shaped countless classic roles of Song Jia and Yang Yuning who have both acting and acting skills. The 11.59 series coincides.
Powerful actress Ms. Song Jia debuts Audemars Piguet CODE 11.59 series watch with grand launch dinner
The CODE 11.59 series is unprecedented. Mr. François-Henry Bennahmias, global CEO of Audemars Piguet explained, ‘The innate classic temperament, subverting the traditional aesthetic design, Audemars Piguet Code 11.59 series is an excellent interpretation of the great masters. This The series reaches a new level of professional and aesthetic complexity through brand-new watchmaking tools, techniques and craftsmanship. The Audemars Piguet Code 11.59 series is a challenge to human beings, telling about persistence in conviction, unity, perseverance, and constantly surpassing ourselves. The story of extreme Audemars Piguet watchmakers. ‘
Highly popular actor Mr. Yang Youning wears CODE 11.59 series self-winding chronograph to debut Audemars Piguet CODE 11.59 series grand release dinner
From Ru Valley to Shanghai, the release of the new Audemars Piguet CODE 11.59 series reinterprets the brand’s fearless faith in adhering to historical heritage and pursuing breakthrough innovation, leading the way and creating the future.