Hublot has now become Ferrari’s watchmaking partner. This agreement is not just a pure agreement to manufacture ‘matching products’ based on authorization or sponsorship, but covers A comprehensive sexual agreement between Hublot and Ferrari for all events, taking into account the brand image and commercial activities of both parties.
Left: Hublot CEO Jean-Claude Biver, right: Ferrari SpA President Luca Cordero di Montezemolo
Hublot CEO Jean-Claude Biver and Ferrari SpA President Luca Cordero di Montezemolo announced the signing of a cooperation agreement on the Mugello International Circuit near Florence on November 5, 2011. Since the two parties truly exchange brand resources and information, they have become Win-win agreement. The Mugello International Circuit is the venue of Ferrari’s year-end party at the Ferrari World Finals. This event is a traditional event for the successful conclusion of the Prancing Stallion season.
Jean-Claude Biver and Ferrari Challenge winning American driver
Therefore, the cooperation between the two parties involves not only the manufacture of watch series based on licensing or sponsorship agreements.
Hublot has also become the exclusive watchmaking partner for all Ferrari events, including: Ferrari’s “Designated Watch”, Ferrari’s “Official Timepiece”, Scuderia Ferrari’s “Official Timepiece”, and Scuderia Ferrari ‘Designated Watch’, ‘Official Timepiece’ of the Ferrari Challenge, and partners of Ferrari special events. This partnership was announced today at the year-end party in Mugello, and with the close cooperation of Hublot, business units in emerging markets such as China and the Middle East will also follow up quickly … In fact, Ferrari is already the Chinese market Hublot is one of the top boutique brands, and Hublot has just begun to lay the foundation in China. Currently, three boutiques have been established, and another 12 are planned to be opened by the end of 2012.
The benefits of cooperation between the two parties are obvious, that is, complementary resources.