Rebuilding Historical Castles To Witness Drive Legend

In June 2016, Pitti Uomo Fashion Week opened again in Florence, Italy. Taking this fashion event, Cartier for the first time in Florence’s famous Palazzo Gondi built a stylish drive mansion for exclusive Drive men, showing the new Drive de Cartier watch, and the elegant taste and gentleman represented by Drive men spirit.


   Gondi Castle is the mansion of the Gondi family, a famous Renaissance architecture family. It was built in 1490. This historic building was transformed into Cartier’s global drive men’s meeting place from June 14-16. Elegant men from all over the world gathered together, exchanged culture in the study, tasted fashion in the cloakroom, experienced art in the studio, talked about inspiration in the workplace, listened to jazz in the concert hall, and enjoyed a vibrant life together. Drive, feast and passion.
   In order to make every Drive man feel better about the lifestyle represented by Drive de Cartier during Pitti Uomo, Cartier invited a few independent designers, musicians and artists to create the Drive Men’s Home. : Every room, every detail, expresses Drive’s way of life and passion for life, reflecting their exquisite taste and unique aesthetics, they have infinite passion for beautiful things, are familiar with the real art of life, do not follow Trends, unruly, fearless of the world, and yearning for freedom.
   Corresponding to Drive men, it is the Drive de Cartier series watch that debuted in Geneva in January 2016. With their elegant retro pincushion shape, they are memorable and become another classic collection of Cartier men’s style watches. This series of watches has a variety of styles, the case is made of rose gold or stainless steel, with classic white or stylish gray dial, with Cartier Roman numerals and sword-shaped hands. This watch is equipped with three excellent movements produced by Cartier Watch Workshop: the small seconds model is equipped with the 1904-PS MC movement, with hours and minutes display, small seconds and date display functions; the small complex functions are equipped with 1904-FU MC Calibre with retrograde second time zone hour display, day and night display, large calendar and small seconds; advanced watch models with 9452 MC floating tourbillon movement, won the ‘Poinçon de Genève’ (Geneva premium stamp).

From the scenic terrace to the fantastic atrium,

From the mysterious cloister to the colorful salon,
Cartier Drive men in this legendary castle in Florence,
They shared their exquisite ways of life and enthusiastic attitude towards life.

The sea of ​​books is the source of wisdom for Drive men

   In the Drive men’s study, Drive de Cartier watches, various antiques and rare treasures, and art books are displayed together, symbolizing the wisdom of Drive men. The designer of this study is the top French interior designer Tristan Auer, who is good at combining Baroque with modern style.
The fun cloakroom is the uninhibited personality of Drive men

   Inspired by the cloakroom of aestheticist artist Sergio Colantuoni, designed by Konstantin Kakanias into a ‘visual trap’, full of tasteful taste. This cloakroom is exactly the typical portrayal of Drive men: casual life, uninhibited attitude.
Ingenious Studio, Drive Man’s Humor

   Like the cloakroom, the design of the studio also comes from the Greek-born designer Konstantin Kakanias. This colorful space expresses the deep sense of humor in Drive men through different games and utensils.
Inspiration Studio, Drive Men’s Uncompromising Attitude

   In this studio, Cartier presents the process of Drive de Cartier watches from inspiration to design creativity and finally birth, reflecting the uncompromising attitude of Drive de Cartier watches in the pursuit of perfect shape and harmonious proportion.